Communication for Effective Leadership
March 30, 2022
It may go without saying, but communication is a prevalent and critical component of today’s workforce. The skillset is especially essential for professionals seeking to excel in a leadership role. Regardless of industry, professional communications is imperative for leading effective meetings, mitigating crises, and navigating negotiations and conflict resolution.
“Communications is a critical part of doing business, especially in today’s environment. News travels fast. A bad customer experience can become a social media sensation before the CEO is even informed of the problem,” said Mary Caraccioli, Chief Communications Officer for The Central Park Conservancy. “On the flip side, you can use the power of social media to engage directly (and more deeply) with customers, employees and other stakeholders. You can use the power of the communications revolution to your advantage by making communications part of your business strategy.”
Caraccioli is teaching a master’s-level course in Communication for Effective Leadership, a fully online, 10-week class that will help students build on their critical thinking skills and apply oral and written communication strategies to solve organizational problems and drive organizational change. Throughout the course, students will focus on topics such as negotiation and facilitation, crisis communications and public relations, virtual and global communications, and stakeholder management.
By the end of Communication for Effective Leadership, students should be able to:
- Develop, execute and measure communication plans to manage stakeholders, solve organizational problems and drive organizational change.
- Adapt communication strategies and use digital technologies to align with organizational, cultural, virtual, and global needs.
- Build a portfolio of communication campaigns including crisis response, company positioning, and media statements.
This course is available for professional development or as part of several GPS graduate programs. To learn more, submit your information or contact the GPS office for more information or to request a syllabus: 781-736-8787 or gps@brandeis.edu.