Introducing Brandeis Online’s new marketing master’s certificates
December 18, 2024
As marketing strategies become increasingly focused on online spaces, there is a growing need for professionals who are experts in digital marketing.
Though you may be interested in breaking into this high-demand field, you may not have the time or the funds to dedicate yourself to a full-time degree program. Luckily, Brandeis Online now offers three 12-credit master’s certificates that can give you the skills — and credentials — necessary to succeed: the Digital Marketing Master’s Certificate, the Content Marketing Master’s Certificate and the Marketing Analytics Master’s Certificate.
Asynchronous and 100% online, our master’s certificates give you the opportunity to upskill in essential professional areas without having to put your career on hold. With a pathway to the MS in Digital Marketing and Design, each of the master’s certificates listed below also allows you to explore graduate school without initially committing to a full degree.
Each master’s certificate focuses on a particular area of digital marketing and design. Continue reading to discover the benefits and learning outcomes of each.
Digital Marketing Master’s Certificate
The Digital Marketing Master’s Certificate is a four-course master’s certificate focused on the fundamentals of marketing in today’s digital age. Designed for early-career professionals and recent graduates, the Digital Marketing Master’s Certificate will equip you with the tools, techniques, and strategies necessary to design and execute successful online marketing campaigns.
Courses in the program are centered around digital marketing strategy basics, search engine marketing and optimization, multichannel marketing campaigns and marketing and customer analytics. This means you’ll walk away with the skills to utilize strategies like search engine optimization; manage campaigns on paid, owned and earned channels; and make data-backed marketing decisions.
As organizations increasingly emphasize digital marketing to engage online audiences, a master’s certificate in digital marketing will enhance your career prospects. With proven expertise in digital content creation, marketing analytics and campaign strategy, you’ll be well-positioned to thrive in roles like digital strategist, social media coordinator, and SEO content manager.
Content Marketing Master’s Certificate
If you're a marketing professional, writer or creative looking to upgrade your digital storytelling skills, the Content Marketing Master's Certificate may be the right program for you. Focused on the creation, management and optimization of digital content, this program will teach you how to craft compelling multimedia narratives that drive brand growth and motivate audience loyalty.
With courses on multimedia creation, writing for digital environments, digital marketing strategy and multimedia marketing campaigns, you’ll learn how to leverage your creativity for business and organizational success. By designing professional marketing materials; writing engaging copy for websites, social media and email; and managing content on multiple channels, you’ll win over audiences and grow your brand.
A master’s certificate in content marketing can make you more marketable to employers, validating your skills in content strategy, audience engagement and digital marketing analytics. With this credential, you’ll demonstrate your expertise in this specialized area of marketing, helping you to thrive in today’s competitive, marketing landscape.
Marketing Analytics Master’s Certificate
The Marketing Analytics Master’s Certificate is designed for professionals looking to understand the numbers-side of marketing. The best business decisions are backed by data — and this four-course master’s certificate will prepare you to leverage customer analytics to inform impactful marketing strategies and campaigns.
Courses in this program cover the foundations of data science and analytics, conversion rate optimization, marketing and customer analytics and data visualization for strategic analytics. You'll learn to apply industry-standard tools like Python, Tableau and Google Analytics to interpret and visualize data, communicate strategic insights and optimize marketing performance.
In general, analysts have always been in high demand. The Bureau of Labor Statistics reports that job growth for marketing analysts in particular is faster than the national average, expected to increase by 8% between 2023 and 2033. With a master’s certificate in marketing analytics, you’ll prove your expertise in this in-demand field, becoming an ideal candidate for roles in digital marketing, consumer insights and data analysis within marketing departments.
Learn more about the master’s certificates offered by Brandeis Online.