Remix Strategy: The Three Laws of Business Combinations
by Benjamin Gomes-CasseresAlliances, partnerships, acquisitions, mergers and joint ventures are no longer exceptions in most businesses — they are part of the core strategy. As companies look to external partners for acquiring even strategic resources and capabilities, they need a practical road map for ensuring these relationships generate value.
Professor Ben Gomes-Casseres shares insights from decades of consulting and academic research on how companies create new value by “remixing” resources with other companies.
Learn more about Ben’s book and other work.