RDMD 150

Multimedia Creation for Campaign Storytelling

In this comprehensive course, you are introduced to the basics of digital media including multimedia production techniques. You will explore the nuanced art of digital storytelling and analyze strategies employed in marketing campaigns to uncover the inherent power of visual narratives that brands use to engage audiences.

From recognizing and discussing digital storytelling tenets to hands-on multimedia creation, this course equips you with the creative and technical skills needed to captivate audiences across online platforms— from social media to blogs and websites, using both contemporary and AI tools. Engage in critiques and practical exercises that bridge theory and production, allowing you to creatively apply brand storytelling principles in real-world scenarios.

View course prerequisites.